![]() Are you available tomorrow at 1 pm PST? Example 2 You asked me to reach out in December to set up a time to discuss. I came across this article in Retail Times and thought of you: (Link to the article) We are helping Company A track consumer behavior and have seen a 14% increase in on-page conversion. Reason to Reach out: It’s December and you’ve found a recently published article on an area that the prospect is interested in.Įmail Example Subject: Consumer Covid Demographics Jessica - Last time we spoke you mentioned an interest in tracking consumer behavior during Covid-19. Prospect: Asked you to reach out in December 7 sample emails based on information relevant to the prospect. The goal of your message is for the prospect to see value and reply or agree to a next step, depending on the scenario. Write a touching base email with this templateĮmail subject: 2-3 words based on the email content.Įmail content: Short paragraph (include a link or attachment if possible) focused on ONE thing.Ĭall to action: Give the reader a relevant next step. This should be a short email with something you think the prospect will find useful or interesting. What you send will be directly related to the situation and the individual prospect. When it comes time for you to send a follow up email, it's key that you include a reason why you are reaching out. Follow the prospect’s competitor companies on LinkedIn.Ask questions about their needs and current projects Continue calling the company and speak to as many potential users/influencers as possible.Regularly check industry press and trade associations.Follow relevant hashtags & thought leaders on LinkedIn.Follow the company & all employees on LinkedIn.Here are some tips on how to stay on top of the interests of your prospects. It may sound simple, but it’s often challenging to come up with something relevant on the fly. One of the best ways to write a strong follow-up email is to make it relevant to the person you are emailing. Regarding, what is top of mind for you right now?” Step 2 - Monitor topics the prospect is interested in If the prospect won’t give you anything you will have to send what you think will resonate and do a good job following up!Įxample: “I’m happy to follow up, but I want to make sure it’s relevant. Follow up with more relevant messaging.Continue the conversation with the context you just received. ![]() The goal of this question is to find out what’s personally important and meaningful to the prospect. Step 1 - Qualify interests before agreeing to get back in touch. 3 steps to crafting a compelling touch base email. This will make the difference between standing out or being ignored. Instead of waiting to send a touch base email you can find out their areas of interest and follow up with something to add value to their day. These scenarios are common, and unfortunately out of your control. For how long? Have they forgotten about you? Eventually, the touch base email is sent. The prospect promises to, ‘Get back in touch when the time is right.’ And then you wait. So, in November a ‘Touch Base’ email feels appropriate, before a phone call in December. ‘We’ll re-consider in December when things are under review.’ December gets close, and you want to give them a friendly reminder. The prospect expresses mild interest, but there’s no budget until later in the year. The demo has been given, but the timing was wrong. Scenario B: "Now's not the right time, try me in " You schedule the callback, but in the meantime the prospect forgets all about it and when you ring back, you guessed it…no answer! After a couple of failed attempts ringing back, the ‘Touch Base’ email is sent. The prospect was too busy to engage and asked you to try again on ‘Friday afternoon’ or ‘In about 3 months’. Why & when should you send a touch base email? Scenario A: "Now's not the right time, try me later"
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